Fashion News: River Island Announces New Brand Direction in Men's Tailoring

River Island has announced the launch of a new campaign championing the relaunch of its tailoring collection.

Speaking of the change, head of menswear buying, Nick Tahir, said: "In an increasingly competitive market it’s important that we set ourselves apart from the rest of the high street when it comes to tailoring. 

"For Spring/Summer we set about developing a whole new product direction for our smart offering. We have implemented new fit blocks and a vast array of exciting new cloths and styles, keeping the quality and design handwriting that we’re known for front of mind throughout," he added.

Check out what you can expect below:

Forty new suiting and smart separate options will launch on riverisland.com and in selected stores from April 2017.